For years, Valu$ (pronounced “value dollar”) shops have been satiating our inner cheapskates with extremely affordable wares, ranging from deodorants by unheard-of brands to canned food products that teeter uncomfortably close to their expiry dates. But who cares about quality when they’re all about a dollar or two each?
Aside from unbelievably discounted prices, another trademark of Valu$ shops (and all other convenience stores with similar concepts) is the usage of large, bold banners that scream at you about their cheap goods. Redditor /u/PoppyAirlines may have found the reigning champion in banners next to JCube mall in Jurong East — just look at the utter audaciousness of this store that yells in all-caps and multiple languages about how it’s happily losing money for your cheapskate needs.
Damn son, calm down a little, would ya.
Singaporean Reddit users pointed out how other shops have also employed similar tactics to get patrons rushing to their outlets: