Singapore-South Korean film ‘Ajoomma’ to be first Singaporean film on Prime Video

Streaming site Amazon Prime Video will be bringing in its first Singaporean film next month.

Singapore-South Korean film Ajoomma, which was released in October last year, will be available on the video platform on April 13. 

The comedy-drama directed by Singaporean filmmaker He Shuming will be available on the platform in Singapore, Malaysia and Brunei.

Ajoomma is the story of Auntie, a middle-aged Singaporean woman who is left widowed after years of dedicating her life to caring for her family. As her grown-up son (played by local actor Shane Pow) prepares to move out, she has to come to terms with a whole new identity that transcends being a wife, mother and daughter. The film follows her solo trip to Korea which ends up being an adventure. 

Director He told Coconuts that while it is set in South Korea, the film is a Singaporean film he hopes local audiences will “recognise” Auntie as “our mother, an aunt, or a friend of ours” and the relationship we have with our families. 

Auntie is played by local veteran actress Hong Huifang, who received the prestigious Golden Horse nomination for Best Leading Actress, and also stars popular K-drama stars Kang Hyung-suk, Yeo Jin-goo and Jung Dong-hwan from hit dramas like Hotel Del Luna, Hometown Cha-Cha-Cha, Crash Landing on You and Itaewon Class.

The film made waves during the awards season with four nominations at the 59th Golden Horse Awards, and won the Best Screenplay at the QCinema International Film Festival and the Audience Award for Best Film at the Red Sea International Film Festival.

Bringing in Ajoomma is just the start of more Singapore films brought onto the platform for subscribers. The platform currently has Southeast Asian films from Malaysia, Indonesia and Thailand.

“We look forward to bringing more made-by-Singapore content to Prime members. We are excited about the future of Singapore’s film and entertainment industry, and are committed to supporting local filmmakers by showcasing the best of our talent and stories to a wider audience,” Director of Prime Video in Southeast Asia David Simonsen said.

An Amazon Prime subscription is available for S$2.99 per month.

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