Happy birthday, Hansel!
It’s been 10 years since Jo Soh revived the proud print-wearing movement with this popular homegrown brand, whose first brick and mortar space was in the now-under-renovation Merchant Court.
To celebrate, the style icon has whipped up an Autumn/Winter collection inspired by her childhood days in the “ghetto”.
The Heartland collection, whose lookbook is a cheeky, day-in-the-life-of type spread, is filled with prints and patterns derived from old HDB estates.
Here are 10 photos from the Heartland lookbook — those mamak shop ones really get to us.
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