Colloquium Close-Up: Pat Law, founder of GOODSTUPH

Pat Law. Photo: Pat Law/GOODSTUPH
Pat Law. Photo: Pat Law/GOODSTUPH

In the countdown to our next Coconuts Colloquium — the “Anti-Manel” — happening at The Projector’s Intermission Bar this Thursday evening, we’d like to give a closer look into the experience and expertise of each of our featured panelists. It’s part origin story, part elucidation on why this person rocks (and can be counted on to serve some realness in our roundtable discussion).

When we first reached out with an invitation to Pat Law to join our next Colloquium as a panelist, we also requested an official bio to use on our event pages – to which her office came back to us with:

“Pat Law is the founder of GOODSTUPH, a 7-time Social Media Agency of the Year. Pat is also gay. Very gay.”

So very succinct. And, we’d come to learn, indicative of the “what you see is what you get” persona of the woman herself.

Pat Law is outspoken, opinionated, and unapologetically open about her place in the LGBTQ community. She’s loud and proud about her sexuality, she speaks candidly about her life and her work, and she’s no stranger to appearing in the news for her achievements.

So confident is she that it’s hard to imagine the founder of social media agency Goodstuph was born a month premature and unable to speak until the age of four. But because she excelled in drawing, her parents ended up sending her to art classes, where she was ultimately able to dig into her creative side.

Photo: Pat Law/GOODSTUPH
Photo: Pat Law/GOODSTUPH

That came into handy in 2010, when her father was abruptly diagnosed with a brain tumor – thankfully benign – which left her family with the burden of hefty hospital bills. In order to afford the necessary medical treatments, Pat quit her digital strategist job, took out a loan, went out on a limb and started her own company, with Nike as her first client. Three years later, the firm was named “Social Media Agency of the Year” in Southeast Asia for the first time – the first of several such titles to be given to Goodstuph by the advertising and marketing publication Campaign.

Pat cites her hawker parents as her greatest inspiration and looks up to their strong work ethic, which is something she brings with her to work. Even with a solid portfolio of clients such as Sephora, Levi’s, HP, and Lifebuoy, she doesn’t rest on her laurels and, following Goodstuph, has set up additional companies – the experience marketing agency Good Chi and Another Good Thing, an incubator project set up behind the retail space of vintage store The Damn Good Shop.

The entrepreneur is currently represented by Fly Entertainment, and has conducted talks and workshops for megabrands like Unilever, Estee Lauder Group, SingTel, and 3M.

Pat has been a big supporter of Pink Dot through the years, and was among the first crop of local companies that stepped up as sponsors for the pro-LGBTQ event in 2017, when authorities banned foreign companies from funding the rally. More recently, Goodstuph designed a series of limited edition tees and prints for this year’s Pink Dot, with profits going to the annual pride event.

Read more:
Colloquium Close-Up: June Chua, founder of The T Project

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