Coconuts Media acquires BK Magazine, Soimilk in asset sale from Asia City

Coconuts Media has acquired BK Magazine, Thailand’s leading English-language food and lifestyle media brand.

In the asset sale deal, Coconuts Media has also acquired all Thailand brands and businesses from Asia City Media Group, the owner of BK Magazine, including:

  • Soimilk, the fast-growing fashion and lifestyle online publication for Gen Z and millennials
  • Top Tables, BK Magazine’s annual list of the top 100 restaurants in Bangkok with supporting print guide and awards show
  • BK Restaurant Week, an annual Bangkok restaurant booking promotion
  • Asia City Studio, an in-house content and creative agency working with brands such as Citibank, Sofitel, and Kiatnakin Bank
  • Top Spots Thailand, the online travel guide produced by BK Magazine

Effective immediately, Coconuts will manage the ongoing publication and operation of these brands.

“I am excited to join forces and take advantage of the very real synergies between Asia City and Coconuts. Asia City has a strong Thailand sales team, beloved media brands in BK Magazine and Soimik, and strength in print and events. This will complement the larger and more regional digital audience of Coconuts, as well as our premium video production skills,” said Coconuts Media founder and CEO Byron Perry.

“The acquisition by Coconuts will accelerate the transition of Asia City brands in the digital media space” said Greg Duncan, CEO of Asia City Media Group. “It’s a great strategic fit in terms of content, reach and skill-set, and provides new opportunities for our well-loved and well-established brands to grow.”

Coconuts will continue publishing the bi-weekly print run BK Magazine, which is distributed to 400 venues across Bangkok.

Advertisers will now be able to buy branded content and display ad campaigns targeting the combined audience of Coconuts Media websites, which now total 2 million unique visitors per month on average – 1.5 million to coconuts.co, 220,000 to bkmagazine.com, and 290,000 to soimilk.com. Coconuts Media also plans on selling 360-degree campaigns across digital, print, video, and events.

About Coconuts Media

Coconuts is an alternative online publisher reaching an audience of millions with fresh and juicy stories and videos. The Coconuts.co news and lifestyle website produces in-depth coverage of what’s happening in Bangkok, Manila, Singapore, Hong Kong, Kuala Lumpur, Jakarta, Bali, Yangon, and beyond – reaching up to 4.2 million unique visitors per month. Coconuts has won five Society of Publishers in Asia Awards for its news coverage.

Coconuts TV is the company’s video production arm, focused on the weird and wondrous untold stories of Asia. Coconuts TV videos are released to an international audience on YouTube, and licensed to broadcasters and OTTs including Netflix, Discovery, iflix, and MTV. Coconuts TV has won three Asian Academy Creative Awards for documentary and news video.

About Asia City

Asia City is the pioneer of city living content in Asia, helping Bangkok’s most active and affluent residents get the most out of their city. BK Magazine has been the flagship brand in Thailand since its launch in 2001, providing informed and honest opinions about the best restaurants, nightlife, events, activities, travel and retail. From its beginnings as a free-distribution print-only brand, BK now reaches an audience of more than 1 million each month through bkmagazine.com, social media channels, as well as print.

The media group’s three leading brands are BK Magazine, Soimilk and Asia City Studio. Launched in 2016, soimilk.com is aimed at a Thai-speaking 18- to 35-year-old audience, those seeking new experiences with a fresh and lively tonality. Asia City Studio harnesses the strengths of Asia City content and brands, helping clients develop customized content and marketing messages.

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Fast. Funny. Digital. We produce creativity that delights and influences customers. Join forces with us to slay buzzwords, rise above the noise, and sow the seeds of something great.

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CITY: SINGAPORECATEGORY: LIFESTYLE

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