The CBD’s first cinema: Salt Media’s new theater screens inspirational films instead of mainstream movies

Photo: Salt Media & Entertainment
Photo: Salt Media & Entertainment

An infusion of the arts into the usual CBD scene of starched collars and practical high heels, Salt Media & Entertainment’s new cinema takes up the ninth floor of Capital Tower on Robinson Road, making it the first of its kind in the financial district.

But don’t expect the 228-seater Big Picture theater to screen your usual mix of superhero flicks and Oscar-thirsty Hollywood dramas. Eschewing the big blockbuster programming typically found in theaters like Golden Village, Cathay Cineplexes, Shaw Theatres, and Filmgarde Cineplexes, Salt Media’s collab with CapitaLand finds its niche in content that inspires, sourced from across the globe.

At its recent launch, the cinema hosted the Singapore debut of Aussie drama Storm Boy, a story about family and forgiveness, which Salt Media & Entertainment co-produced. And upcoming in its co-production line-up this year are two films: Stano, an underdog tale starring husband-and-wife duo Joe Manganiello and Sofia Vergara about a baseball star piecing his life back together after a prison stint; and The Very Excellent Mr Dundee, a comedy featuring Crocodile Dundee creator and original star Paul Hogan.

Here, ticket sales are all online, with prices ranging from $12 for weekdays to $16 for weekends. Just keep in mind that the cinema only opens from Tuesday to Sunday, so if you’re in need of a spirited story to help you push past the Monday blues, you’d be better off looking elsewhere.

The actual space, with its no-nonsense orange-and-black block color motif, isn’t the most impressive-looking — but, unless you’re in a Gold Class seat, who cares what an actual movie theater look like once the lights go out?

The decor does make sense once you realize that the space is used as an auditorium for corporate events in the day, and only acts as a cinema during evenings and weekends.

Anyway, what matters most is the overall cinematic experience, and Salt Media aims to deliver with a high-res 4K laser projector and a Dolby Surround 7.1 sound system. Tech jargon aside, that just means you’ll get sharper, more vivid images with solid acoustics.

And, when it comes to satisfying the movie munchies, you won’t find your ordinary sweet and salty combination of popcorn here — the cinema only serves flavored kernels by The Kettle Gourmet (from $4.90).

So if you’re keen on family-friendly films that slant towards the heart-warming, keep tabs on its site for new titles every month.

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