Over the past few months, we’ve had whispers and rumors of New York burger joint Shack Shack possibly, maybe, coming to Singapore. Then in July, it was sort of confirmed that the popular chain would be housed at Jewel Changi Airport when it opens next year. But no word from the company itself.
Well, speculate no more. Shake Shack is most definitely debuting on our island — the brand made an announcement today about its collaboration with SPC Group, a South Korea-based global food company that’s bringing in the eatery (they’re the folks behind Paris Baguette).
Revealing the news in a press statement titled “ho say boh, Singapore?!” (meaning “how are you” in Hokkien), Shake Shack declared its expansion plans in Asia, with its first outlet in Singapore, as well as locations in Shanghai and Manila, opening in 2019.
If you recall, the brand first brought its burgers and shakes to Asia at Tokyo’s Gaien Park in 2015 — now it currently has 10 outlets in Japan, seven in South Korea, and one in Hong Kong, with a second one planned for the end of the year.
Michael Kark, Shake Shack’s vice president of global licensing, said that the chain had been hunting for the right opportunity to enter the market here, and described its Jewel Changi Airport site as “harkening back to Shake Shack’s birthplace in NYC’s Madison Square Park”.
The brand has also made known its intention to work with local purveyors and producers in Singapore. Not much else has been revealed, but you can expect to see signatures like the ShackBurger, Shack-cago Dog, crinkle-cut fries, beer, wine, and frozen custard ice cream on the menu here.
