American fast-food chain Shake Shack’s invasion of Southeast Asia is well underway with its second Singapore joint set to open early next year, the company announced today.
Known for its burgers and hotdogs, the New York fast-food joint is moving into a historic building from the 1920s at 89 Neil Road. It used to be the Eng Aun Tong factory where Singapore’s famous Tiger Balm ointment was produced for close to 50 years.
Passers-by can catch eye-catching designs by local artist Samantha Lo, or SKL0, throughout its ground floor.
The area is walking distance from the bustling Tanjong Pagar Road, and just a stone’s throw from the row of hip bars and restaurants along Keong Saik Road.
Having conquered the American East Coast, Shake Shack made its much-anticipated Singapore debut last year at Jewel Changi Airport and has been opening new stores throughout the region, including a second recently announced in Manila.
It was welcomed on opening day by long queues of fans craving its signature Shack and Shroom burgers, among other popular fares.
89 Neil Road