Looks like Old Chang Kee, our homegrown heritage brand, has been experimenting quite a bit in the kitchen lately (case in point: this year’s nasi lemak and chilli crab curry puffs).
Now, you may be wondering why such a solid F&B business, which has been around since the ’50s, would mess around with its revered curry puff recipe. But our guess is, with such fickle diners in Singapore, always looking to be the first to ‘gram the latest food trend — eateries probably feel like they have to constantly revamp themselves or introduce newfangled creations to keep customers coming through the doors.
Enter Old Chang Kee’s Curry Day, the brand’s celebration of the titular dish, which will span two days of this year’s Singapore Food Festival. With this, the brand is launching two limited edition curry puff flavors: durian ($4/two) and jackfruit ($4/two).
Sounds strange? Er, yeah. Maybe not so much for jackfruit — which has never been the most popular food, although it’s known to make the occasional appearance in Indian, Malay, and Peranakan curry dishes — but blending the King of Fruits with spicy curry just takes things a little too far.
Nevertheless, we’re sure the crowds will gather to try these, uh, adventurous creations over the weekend. The event, decked out in a retro kampong setting, also includes an educational corner detailing the history of curry puffs, retail booths with snacks from Old Chang Kee and its sister brands, a curry puff eating competition, curry puff workshops, and a merch section with curry paste, curry cookies, and curry puff cushions on sale.
Yeah, we’re all curried out.
Curry Day 2018 is on from July 27-28, 11am-9pm at Indoor Atrium, Velocity @ Novena Square.
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