Heytea, inventor of cheese tea and famous for long queues in China, debuts first overseas outlet in Singapore

Photo: Heytea
Photo: Heytea

Heytea is reportedly one of the most popular tea names in China, with the most outlets scattered across the country. It’s also staked its claim as the original creator of the weird yet wonderful (although that’s subjective) concoction that is cheese tea. And now it’s launching its first overseas store in Singapore this November.

Founded in 2012, with a Mandarin name that translates to “happy tea”, the brand apparently attracts snaking lines at its outlets, which can sell anywhere from 2,000 to 3,000 cups per day. That’s… a lot of tea served. It probably helps that the stores exude a kind of zen chic, with minimalist white and wood designs that wouldn’t look out of place in a cool cafe. (Plus, it’s got themed retail spaces on top of these standard ones.)

One of the China stores. Photo: Heytea
One of the Heytea stores in China. Photo: Heytea

As for what goes into each brew, Heytea says that it uses “high quality tea leaves” from different regions in China, complemented by fresh fruits, low-calorie natural rock sugar, and natural cheese imported from New Zealand.

Cheese teas that people go crazy for include King Fone Cheezo Tea (smoky oolong tea), Jade Dew Cheezo Tea (with seaweed and matcha notes), and Ever Spring Cheezo Tea (a floral green tea). The menu also offers fruit-based cheese teas in flavors like strawberry and grapefruit, alongside no-lactose options such as orange green tea and grapefruit jasmine tea.

Strawberry cheese tea. Photo: Heytea
Strawberry cheese tea. Photo: Heytea

Oh, and if you’re wondering why the logo looks so familiar, well, you’ve probably seen something similar from the likes of HeeTea, a fellow Chinese brand that it sparked off a bit of confusion when it opened, thanks to a striking resemblance to its more famous counterpart.

 

FIND IT:
Heytea is at #B4-29 Ion Orchard, 2 Orchard Turn.
Daily 10am-10pm.

MRT: Orchard

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