Bubble tea specialist The Alley will open a ‘luxe’ concept at Cineleisure, and at Jewel Changi Airport

The Aurora series. Photo: The Alley

Earlier this year, Taiwanese bubble tea connoisseur The Alley announced its impending arrival in Singapore. Although details were scant, eagle-eyed netizens immediately jumped on the news, speculating when and where the brown sugar pearl milk specialist would set up shop.

Fast forward a couple months, and the wait is almost over. Interestingly enough, the brand will be opening two stores at the same time in mid-April — one at Jewel Changi Airport, the other a flagship and “world first” at Cineleisure Orchard called The Alley Luxe. Both will join the brand’s family of more than 300 outlets across the globe, which has been expanding since 2013.

The Brown Sugar Series. Photo: The Alley
The Brown Sugar Series. Photo: The Alley

Not much else has been said about the airport outlet, but at the “premium lifestyle cafe concept”, you can expect to see a selection of pastries like croissants, cruffins (croissant-muffin hybrids), and kouign-amann (Breton cake) creations to go with the brand’s signature Brown Sugar Deerioca Series of fresh milk and tapioca pearls that’ve been brewed for hours in natural brown sugar.

The Lulu Series. Photo: The Alley
The Lulu Series. Photo: The Alley

Besides the sugary beverage, the menu will also offer a new Lulu Series of fresh fruit and tea blends, plus its popular Aurora Series of ice blended fresh fruits and tea in swirls of color.


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