Recently shed a tear because of a telecom or restaurant advertisement? You have nothing to be ashamed of.
Marketers in the Philippines have recently discovered the viral wonders of assaulting the tear ducts, and soppy commercials are now dominating Adland.
This touching 150-second piece from Filipino fastfood wonder Jollibee, which features a young employee dealing with an elderly customer, will strike a chord among even the most cynical audience.
Released in time for grandparents day, it shows how a Jollibee cashier dealt with all the scrutinies she received from a lola customer who never fails to comment on her every move: from her crooked nameplate to the way she speaks.
Of course, it has a touching ending.
The lola will remind you of a dear aunt or teacher. She has charms that can rival Lola techie, from a telecom commercial.
“Kahera” is just one of the shorts recently added in the Kwentong Jollibee series. If you’re in the mood for a cry-athon, you may want to watch their other video releases, which are inspired by real-life experiences of Jollibee customers.
Here’s another one of their commercials:
