The Philippines’ Department of Transportation (DOTr) really wants people to know that they shouldn’t be texting while driving, so it tapped Filipinos’ affinity for melodramas to send the important message.
The DOTr posted a now-viral Facebook video on Tuesday titled “Here Comes the Bride,” a road safety reminder that doesn’t end with a happily ever after.
The video starts off with the bride riding a bridal car on the way to the church where she’s getting married. She texts her hubby-to-be that she’s nervous.
The video then cuts to two women — one driving and the other riding shotgun — aboard a Ford Ranger truck, blasting loud music, dancing, goofing around, and eating chips while driving.
The video takes a tragic turn when the woman driving the pickup starts to text someone that they’re on the way. The driver looks at the road again and saw the bridal car, but by then it was too late to stop.
It ends with a shot of the bride covered in blood and bits glass from the bridal car’s shattered window.
“She will live happily never after,” then flashes on the screen.
It’s really dramatic but perhaps this is what Filipinos need to see to drive the point home.
The Facebook post had over 150,000 views, 2,100 reactions, and 2,600 shares as of this article’s posting. Netizens shared their thoughts about the ad.
Wilson Ng said in Filipino: “[G]ood job DOTr, just a suggestion, show that in cinemas so it has a big impact to those who watch.”
Janine Almazan-Oquendo said: “This is worth seeing on TV. Please find a way to advertise this on big networks. Kudos DOTr! Nice work! Good job!”
Russel Rockie Rush asked for more videos like this. “People need to know the Laws. [They should] [b]e given Driving Rules Book [s] to learn and read.”
Frances Carina Joaquin-Verzosa added: “Heartbreaking yet very Impormative (sic). The message is clear.”
Keep safe while on the road, Coconauts!