Students from University of the Philippines bested 12,000 participants from across the globe at the recent Google Online Marketing Challenge (GOMC). The team, composed of Jeanina Melissa K. Tee, Martin Joseph Alexandre R. Gonzaga, Wesley Paul S. Cortez, Francis Louie M. Karunungan, Nigel Willamson T. Lee, and Erika Kathleen A. Uy, won the Adwords awards. Their mentor was Professor James Ryan Jonas.
The students were given three weeks to come up with an online ad campaign. They had a meager USD250 budget for their Google AdWords and Google+ campaigns. The UP team won for their work with the Sun Cruises Philippines campaign, a Manila-based tour service that ferries passengers from Manila to Corregidor island and back.
[Google]
