The year 2014 may be the year of football, since the World Cup’s happening next year, but this 2013, running is in the spotlight. At least, according to Adidas Philippines. “It’s our main focus this year,” George Youssef, country head of Adidas Philippines told Inquirer. He shared that running has a 25 percent share in their business, although basketball still has the biggest (30 percent).
He added, “It doesn’t mean running is catching up because basketball is still growing,” he noted. “But if you compare it to other categories, running is increasing much faster.”
It’s undeniable how big running is in the country, and how it has steadily been growing these past few years. There are always weekend races and fun runs so demand for running gear is also high.
