If you’ve been reading the news, you’d have heard about ‘Oplan Hubaran,’ the catchy name for the Land Transportation Franchising and Regulatory Board’s campaign to remove wraparound advertisements from public buses. Apparently, it’s alright for politicians and doctors to endorse products; public utility vehicles can’t.
“We woud like to remind operators that they have been granted franchises to allow them to pick up passengers to and from their destinations, and to bring their products and perishable goods, and not to be instruments of advertising billboards,” says LTFRB chairman Winston Ginez.
Memorandum Circular 2013-05 states that transit advertisements must not impede, limit or obstruct in any way the driver’s line of sight. The ads must not also cover the trade name, license plate number, and body number of the vehicles or make it difficult for the riding public to identify the bus.
Not all PUV ads are created equal, though. The bus ads for ManilART 2013 (above) actually look good and we think they should stay.
