More and more people want to become or remain “invisible” online and if this continues, it will definitely impact digital advertisers.
There is even a demand for new tools that would help people become invisible, meaning their data will be untraceable and impossible to target by others.
Only 11 countries participated in a particular survey about this, but 68 percent of the respondents said that they would choose the “do not track” option if it was easily available.
There is no doubt how more and more people are now becoming more guarded, according to Inquirer.
