They want them posh and they want them to fast.
“Starmalls Inc., the listed commercial property development firm of the Villar family, is tapping the upscale and mass markets for its two new shopping mall brands,” reports Neil Jerome C. Morales in The Philippine Star.
At present, the company operates Starmall Alabang, Starmall EDSA-Shaw, Starmall Las Piñas, and Starmall Annex.
In a briefing, former senator and Starmalls chairman Manuel B. Villar Jr. said the company has come up with shopping concepts Starmall Prima and Starmall Strip.
The report said, “Starmall Prima will offer a fresh take on mall design and function, as well as include an upgraded level of tenant mix.”
The first Starmall Prima, a 55,000-square meter project, will be located in Taguig.
Starmall Prima branches will also be put up in Sta. Rosa in Laguna and Molino in Cavite in the next two years. Business
Even Starmalls’ anchor branch along EDSA in Mandaluyong will eventually be converted to Starmall Prima.
The report added: “Starmalls is also introducing its community mall concept called Starmall Strip, similar to DoubleDragon Properties Corp.’s CityMall branches.”
Villar revealed that “Starmall has identified close to 100 possible sites for Starmall Strips, which will be supported by communities developed by Vista Land & Lifescapes Inc., another Villar-led company.”
Starmalls targets to open 22 shopping centers by 2017. The listed firm is opening Starmalls Daang Hari, Taguig and Sta. Rosa this year while 12 to 15 more shopping malls will be opened next year.
