Kantar Worldpanel, an international consumer research firm, has tallied the top consumer brands in the Philippines and its latest Brand Footprint study reveals Monde Nissin’s flagship brand, Lucky Me!, as number one for Filipinos.
The instant noodles brand is a popular alternative to home-cooked meals for those in a hurry, travelling abroad, working overtime, or with a low budget.
“Lucky Me! reaches 98% of Filipino homes and is bought by consumers 40 times in a year,” reports Kantar Worldpanel.
The noodle brand received 871 million “consumer reach points,” which measure how many households are buying a brand and how often it is purchased.
Ranking number two was Nescafé, with 59 million consumer reach points, followed by Surf laundry detergent.
Check out the chart below for the top 50 brands in the Philippines (click on the images for larger views).