In case you missed it, Marketing Interactive reports that Google launched Public Alerts in the Philippines “to alert locals during typhoon season and other related natural disasters and humanitarian crises.” The service became available in the country on Nov 12.
READ: Google teams up with PAGASA for typhoon alerts
The report explained: “Google Public Alerts will display official emergency messages on the tech giant’s high traffic online assets Google Search, Google Maps, and Google Now. And to assure relevance, alerts will depend on the given location, severity of the disaster, and search queries of its users.”
Public Alerts is part of Google Crisis Response, a program that aims to make life-saving notifications more widely available. (For more information on how Google Public Alerts works, click this link.)
The report added that “other tools in this effort include Person Finder, a platform for individuals and organizations to let people know who they’re looking for and to enter updates about missing persons, and Crisis Map, which puts critical disaster-related geographic data in context like hospital locations, flood hazard zones, and evacuation routes.”
To go to the dedicated page for Google Alerts, click this link.
Photo: Google (for illustration purposes only)
