If you were paying attention to your social media channels over the weekend, you might have noticed people talking about the heart-shaped red traffic lights in Bonifacio Global City.
It’s cute, puts a smile on your face and makes you feel very urban.
This year isn’t the first time BGC mounted this campaign. It’s been around for four years now.
In Feb 2012, Rizza de Claro, who was then with the art department of Bonifacio Art Foundation, Inc was looking at a website that featured several street artworks abroad — murals, chalk art and other creative takes on familiar objects such as fire hydrants, stairs, etc.
Since Valentine’s Day was coming up, she thought, why not make the red lights in BGC’s traffic signals heart-shaped?
The rest, as they say, is viral history.
De Claro, who is now with The Mind Museum as its senior designer, recalls how she manually cut duct tapes to achieve her vision. “It was a labor of love, literally,” she told Coconuts Manila.
“The process of making it wasn’t as easy as I initially thought it would. Since the light is very bright, ordinary sticker wouldn’t really work. I had several consultations with the estate management of BGC, Bonifacio Estate Services Corp, and we finally thought of a material — duct tape,” she explained.
The people at the BESC helped manually install the heart-shaped tapes on around 20 traffic lights.
“It was one of my last projects before I moved to The Mind Museum department,” said de Claro. “I thought it can be a recurring project and could even evolve to other seasons. I was really happy the art program team continued it and added Christmas tree figures during the holiday season.”