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Very late Friday night, just when media picked up the viral posts about its controversial print ad campaign, BDO issued an apology on Facebook for what it described were very “insensitive” ads for its rewards program.
“We apologize that the ads have been very insensitive. The posts have since been removed and we have taken steps to resolve the matter internally,” the statement read.
The Henry Sy-owned bank posted the insensitive — and quite frankly stupid — ads on Nov 3.
While the bank moved quickly to delete the posts, it wasn’t as quick as the people who took screen caps and reposted the ads on their respective Facebook pages, complete with personal musings on the matter.
“I’m putting it back so that we can all have a record of how shitty this company is (and the owners of the company),” Renee Karunungan said when she posted one of the ads, which gave the reader two options: “Save the environment or save to see the world?”
BDO is the sister company of SM, which had been criticized on social media for cutting down trees in Baguio City to make way for a parking lot.
We apologize that the Ads have been very insensitive. The posts have since been removed and we have taken steps to resolve the matter internally.
Posted by BDO Unibank on Friday, 13 November 2015
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