ABS-CBN invites you to buy a parol and help a Kapamilya

Christmas is the perfect time to do good, and we’ve got a suggestion: buy a “Kapamilya Parol” in SM Kultura, selected ABS-CBN Regional Network Stations, selected provincial department stores like LCC Malls and Fiesta World Malls and at the ABS-CBN Store – and help someone in need. This is because all proceeds will be donated to Sagip Kapamilya, an ABS-CBN project that provides relief to affected communities of disasters, plus rehabilitation and disaster risk reduction projects, especially the families directly affected by the recent calamities of 2012.