Uniqlo has teamed up with ten local visual artists to create quirky, street-style, distinctly Filipino designs, the result of which they’ve dubbed the “Art of the Philippines Collection” — and launching alongside the new collection today is Uniqlo’s “UTme” counter, where customers can imagine themselves as one of those artists as they design their own tees and get the shirts printed on the spot.
Here’s how it works: customers have to go to the Uniqlo Flagship Global Store at Glorietta 5, where there will be a UTme! counter. There, they can draw an image on the in-store tablet, sprinkle it with the app’s built-in stickers, pictures, and typography, then shake the tablet to set the design. Uniqlo staffers will then print the personalized design — which could either be good and bad, but hey, still one-of-a-kind, right? — on a fresh cotton tee. The whole experience will set you back PHP900 (US$18).
If you’re looking for inspiration, have a look at these sweet-looking designs from the “Art of the Philippines Collection,” which is also launching today, featuring artwork from graffiti artist Auggie Fontanilla, and comic book art favorites Mannix Abrera and Rob Cham, among eight others.
View this post on Instagram
To celebrate the launch of UTme! in the Philippines and UNIQLO Manila turning 1, we’ve invited 10 local artists to create art that showcases our country’s irrepressible potential. Wear our future with The Art of the Philippines! Kicking off this customisable UTme! series is ‘Future’, inspired by the hope and restless optimism that fills our nation. Swipe to see the first 5 forward-looking designs by @manix_abrera, @junemonsters, @happygaraje, @bjornik and, @wibblewebble! Have an idea of what our future will be like? Create your own version with UTme! Available exclusively at UNIQLO Manila, Glorietta 5 from 27 September. #UniqloManila #UTmeArtPH
Uniqlo is a global Japanese clothing brand that first arrived in the Philippines in October 2018. The stores are known for its line collection of clothing essentials that come in basic, straight-forward designs and cuts that cater to all ages and genders. It’s also known for its collaborations with visual artists locally and abroad.
Read more Coconuts Manila articles here.