One of the biggest sports retailers in the world has opened what is possibly the largest sports store in the Philippines as it aims to make sports more accessible.
Located at Festival Mall in Alabang, the massive Decathlon store is filled with sports gear and apparel from aqua fitness and Zumba and yoga attire to fencing equipment, and more.
Decathlon is a 42-year old French company, which has 1,300 stores in 28 countries. Membership is free with benefits such as an extended two-year warranty on goods and exclusive invitations to Decathlon-organized events.
“Because it is our own brands, we are able to go down with the margin, and we are able to go down with the prices,” explained Thomas Schermann, store manager of Decathlon Philippines.
“In the beginning, Decathlon was just a retailer of famous brands, and one day we decided to build our own product, because it was easier to deliver, easier to produce. So we bought the first brand (cycling), then we bought the second one for swimming and diving, and water sports. Now we want to have one per sport,” shared Schermann.
Decathlon Philippines has sport-specific sections, which is different from how the company organizes its stores in other countries.
For example, while Decathlon stores abroad would have a Mountain Sports section, here in the Philippines, this is further divided into Hiking, Trekking, and Camping. Each section also has designated in-house experts for those newbie questions or expert discussions on both product and sport.
“There are about 74 sports [found] in the store, and you can test everything in the store. There’s a playground outside, and there are many test zones in the store,” Schermann noted.
Testing the product is encouraged, and warranty policies are very generous with a return policy to ensure that customers find the right product for them. For example, if a shopper buys hiking shoes, the only sure way to test it is to go on an actual hike. The shoes can be returned to Decathlon to honor the warranty.
Here’s what you can see, test and possibly buy when you visit the newly opened Decathlon Philippines.
All photos by Jeeves de Veyra/ABS-CBN News
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Story by ABS-CBN News
