Jeffree Star Cosmetics, the makeup line created by the YouTube beauty mogul, is now in Manila

Screenshot: Jeffree Star/YouTube
Screenshot: Jeffree Star/YouTube

Popular beauty YouTuber Jeffree Star has brought his line of cosmetics to Manila, which can now be found in the new Freyja store in Glorietta 2, Makati City.

He wrote in a tweet earlier today, announcing that the Philippines is “officially #JeffreeStarApproved.”

He wrote: “The wait is over. The Philippines is officially #JeffreeStarApproved!! Now you can shop for all your fav #JeffreeStarCosmetics products in store at Freyja in Manila or online at

Makeup hoarders can find Star’s eponymous cosmetics line in Freyja, a new beauty community hub where customers can snap selfies, talk about beauty regimens, and discover other brands. Customers can also check the online store to view and purchase products in stock.

And yes, the very buzzed-about Velour Liquid Lipsticks line that Jeffree Star is particularly known for are also available. They retail for PHP1,300 (US$24.16) each, and are currently in stock.

Photo: Screenshot from Freyja website.
Screenshot: Freyja

The makeup mogul also revealed in a tweet yesterday that he’ll be coming to the Philippines next year.

Other prominent beauty brands that consumers will spot at the Freyja store and website include: Aveda, GLAMCOR, Huxley, Carolina Herrera, Gerard Cosmetics, Miranda Kerr’s KORA Organics, Moonshot Cosmetics, Peter Thomas Roth, Make P:rem, and Benefit Cosmetics, among others.


Glorietta 2, Second Floor, Makati, 1226 Metro Manila, Philippines
Hours: Mon – Sun at 10am – 09:30pm

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