Bench reveals newest endorser: Taylor Lautner

The giant clothing and lifestyle brand isn’t resting on its laurels. Known for inking deals with huge stars from all over the world — and flying them to Manila, of course — Bench has just revealed the newest addition to its roster of global benchsetters: Taylor Lautner. Best known for portraying the werewolf character Jacob in the blockbuster Twilight movie series, the Hollywood star recently worked with the Bench team for the brand’s latest campaign. Shot inside a warehouse in Los Angeles, California, Taylor had to not just do the usual pretty boy poses, but also run, jump and flex his muscles for the shoot. Bench got popular and in-demand music video director Anthony Mandler, who did Beyonce’s “Irreplaceable” and Rihanna’s “Unfaithful” music videos, to shoot the campaign, so expect the visuals to be arresting.

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In fact, you can check them out now; the new Taylor Lautner billboards are already up all over the metro so get ready to be distracted on your way to work.

 

Bench also announced that Taylor will be Manila-bound this year so better brace yourself for that.




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