The 15-year-old wrap shop, which started as a kiosk at SM Megamall 15 years ago, recently unveiled a new hip logo showcasing its signature ridged flatbread.
There are now 56 branches nationwide and a Plato Wraps Café will be popping up as soon as the owners find the perfect spot.
“Customers are now more health-conscious,” said brand manager Kreme Seen recently at the company’s recent anniversary party. “They understand products that are made with less preservatives and additives. They want food that is prepared fast without sacrificing the quality and taste.”
Also in the works are healthier items like chia wrap, as well as fillings like bean sprouts and gourmet tuyo — which hopefully will cost less than PHP100.
LG/F Bldg A, SM Megamall, Doña Julia Vargas Avenue cor. EDSA, Mandaluyong City; Facebook, Daily 10am-9pm
