Filipino fast food chain Jollibee is serious about its quest for global domination.
The Bee has teamed up with Michelin-background chef Whyte Rushen for a special collaboration on one of its signature dishes — particularly the Spicy Chicken Sandwich (which, interestingly, was only launched in the Philippines as the Chick’n’wich in 2021).
Whyte and Jollibee unveiled the limited-edition Jolly Rushen Tater Tots, which was launched at Jollibee UK’s flagship store in London’s West End. It features hot honey and caramel drizzled tater tots, complemented by smoked chili burger sauce with crispy fried onions and a spring onion salad.
Whyte has worked in some of London’s best restaurants, including the Michelin-starred Brat, Scully St. James, and Kerridge’s. This is his first exclusive partnership with a fast food brand.
In an interview, Whyte explained why he likes Jollibee and its food, particularly the chicken: “I like the cult status of it all, the buzz, the vibe, the brightness, how unapologetically ‘fast food’ it is yet of such a high, high standard. The chicken is ultra crispy, juicy, and so perfectly spicy.”
The Jolly Rushen Tater Tots are only available at Jollibee UK’s flagship store in London’s West End.
Nico Reyes, Head of Marketing of Jollibee Europe, said, “Getting a Michelin-background chef’s seal of approval shows that Jollibee is indeed world-class. This is definitely a proud moment for us in Jollibee and is something we share with all our customers worldwide.”
Jollibee is a Filipino fast food chain with over 1,500 stores worldwide, including in the United States, Canada, and several countries in Asia and the Middle East. The chain is known for its signature dishes such as the Chickenjoy, Jolly Spaghetti, and Peach Mango Pie. It has been expanding its footprint in the UK and Europe in recent years and continues to grow its fan base worldwide.
Wonder which high-profile chef Jollibee should team up with next?
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