Looks like the Tropical Hut craze is paying off in a big way — the homegrown, old-school fast food chain, once forgotten in obscurity, looks like it’s opening its first new branch in years inside the posh business district of Bonifacio Global City (BGC) in Taguig City.
Stock analyst JP Tanyag, who posted the original viral tweet that led to the burger purveyor’s resurgent popularity, drew the attention of social media users to the official Facebook page of Barangay Pitogo in Makati City, which posted a job listing for the new Tropical Hut branch recently.
Barangay Pitogo in Makati City is adjacent to BGC.
The post mentions openings for service crew members willing to undergo training at Tropical Hut Shaw or Tropical Hut FTI and eventually be assigned to Tropical Hut BGC.
Coconuts has reached out to Tropical Hut for comment.
Should the Tropical Hut BGC branch pan out, it would be one of the first new branches of the fast food chain to open in a long time — proof that the brand’s viral fame has improved its business fortunes enough that they are looking to expand and serve a new cohort of customers.
The apparent branch opening is particularly interesting given that BGC is home to several of the metro’s hippest food concepts, including the American import Shake Shack — wonder how those burgers would fare in a head-to-head competition?