Probably the least threatening thing to come out of worsening climate change effects in recent memory: reports of a strain of white ube (purple yam) finding its way into popular jam maker Good Shepherd’s production line in the mountain regions of Baguio City.
The Good Shepherd Convent in Baguio, which has been producing jars of the traditionally purple-colored ube (yam) jam since 1976, confirmed this today on Facebook. They said that the struggle to find a stable supply of ube has been an issue “in the recent years,” and it’s gotten so bad that “in the past few weeks there were none.”
Good Shepherd’s told Coconuts Manila over the phone that while these white ube jam variants are definitely available in Baguio, they have yet to arrive in their headquarters in Quezon City. Currently, the latter is still stocked with purple ube jams, which retail at PHP210 (Us$4) per 65gram tub (as opposed to the bottled ones in Baguio).
On Facebook, fans of ube jam are just as eager to hear when they can get their hands on the curious new offering, with one inquiring, “How can we buy this in Manila? You can deliver[sic]?”
The Good Shepherd food brand has been around since 1976, producing and selling pasalubong (food gifts) like strawberry and ube jam, peanut brittle, and raisin bread, among other Baguio City food favorites. A portion of the sales goes to fund the education of Good Shepherd student scholars.
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