Perodua, already an ubiquitous sight on Malaysian roads, aims to snap up even more market share with the imminent release of its new model, the Axia.
The car manufacturer currently holds 28% of the national compact car market, but hopes the introduction of the Axia will boost that share to 30% by the end of the year.
Perodua CEO Aminar Rashid Salleh said the company is targeting sales of 30,000 Axia units by the end of the year, which means it will have to get 500 bookings a day over that period.
“At the moment, we have already received 13,000 bookings for the Axia and this number is expected to rise,” he said, as quoted by The Malaysian Reserve‘s K Vinotharan.
Aminar Rashid regards the Axia as a being regionally competitive, hence why the company decided to incorporate “Asia” into the name of the model.
He also downplayed the potential competition from Proton’s newly announced Iriz model, saying both cars cater to different markets.
Tentative prices for the Axia range from Rm24,900 to RM45,300 depending on specifications.
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