Bukit Bintang has no shortage of blindingly bright distractions on its electronic billboards, but there’s probably room for one more, especially if it’s the country’s first interactive billboard.
The B-Square interactive screen is a massive 55m high, 6.7m wide billboard situated smack dab in KL’s busiest shopping district, the first of its kind to be developed and introduced in Asia by Moving Walls Sdn Bhd, a subsidiary of the Emkay Group.
The billboard utilises disruptive technology to pull people in even more than normal electronic advertising by allowing passersby to engage with it via their mobile devices.
Moving Walls managing director Azmil Khuzaid Zakaria said, “While technology continues to influence media industry, out-of-door mediums have not bridge the last mile — until B-Square is introduced.” He added that the continuous development of technology and social media would shape the way in which advertising agencies communicate brand messages.
The company is also keen to put up similar billboards in Penang and Sabah.
KL Mayor Datuk Seri Ahmad Phesal Talib, who was present at the billboard’s launch, expressed his full support for the project, and suggested that a similar billboard be placed at Dataran Merdeka.
Source: The Star Online