Dropping a tea sachet into a cup of hot water is the first mundane step to settling down in your living room after a long day’s work – it’s just something else you have to wait to be over before you can caffeinate yourself in front of the telly. But a design concept for BOH Tea might just make teabagging a little more fun before you even get anything down your throat.
(Yeah, we went there.)
M&C Saatchi Malaysia was tasked with sexying up the BOH Tea’ chamomile brand and rather than moving away from the core product and thinking up endorsement tie-ins and garish billboards, they focused on the ritual of making tea. It’s a simple idea that’s earned them features on Design Taxi and The Verge – it’s pretty much the only time we’ve seen any mention of Malaysian chamomile tea on a world-renowned tech site.
Using edible tea ink, the fiirm printed iconographic designs directly into sachets of BOH tea, which then dilute when dunked in hot water and transform into a secondary, more relaxing, image. An striking eagle becomes a flitting pigeon, a grizzly bear fgets swapped out for a teddy, a gout of flame becomes a drop of water.
Here’s the proof of concept video:
