Could it be because they’re the world’s cheapest airline? Maybe, but whatver the case, budget carrier Firefly is preparing for a huge 20% increase in passenger traffic from last year’s 2 million seats filled.
Firefly CEO Ignatius Ong Min Choy said the growth would be fuelled by the addition of new flight routes as well as the introduction of new aircraft to their fleet.
“The launch of our new routes such as Penang to Krabi is a factor that underpins our optimism to boost passenger numbers as presently there are no flights from the island that offers such services.
“We will also implement more effective marketing measures to create awareness of our flights,” he was quoted as saying by The Mole.
Ong added that Firefly is set to more than double its fleet of 14 aircraft, with the acquisition of 18 ATR-72-600 aircraft, to be delivered over the next three years at a cost of almost RM3 billion.
He also said that the commercial airline industry is robust and will recover in a short period, and that the recent tragedy of Malaysia Airlines Flight MH370’s disappearance has had minimal impact on Firefly’s bottom line. Malaysia Airlines is Firefly’s parent company.
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