Chinese consumers can’t seem to get enough of our Malaysian fruits. If they’re not clamoring over themselves to get their hands on the king of fruit’s reigning monarch, the Musang King durian, then they’re eyeballing our pineapples.
Agriculture and Agro-based Industry Minister Datuk Seri Ahmad Shabery Cheek told The Star yesterday that China’s market demand for our beloved nanas had reached 100 tons per week; however, at present, Malaysian farmers are producing only 60 tons.
He added that the Malaysian Pineapple Industry Board (MPIB) is on the case, and will be increasing production by 20% to meet the demand. Feeling the domino effect of the burgeoning pineapple market will be logistics industries, warehousing and shipping.
Cheek added that pineapple in China was now selling for RM20 (US$5), “twice its usual price.” Twenty ringgit? About how much I pay at a certain Damansara Heights grocery store, sir.
However, before the Malaysian fruit boom can go into full-swing the two nations need to iron out the details on fresh fruit exports, as there are concerns of soil contamination crossing over.
The minister added it took 10 years to agree on the terms and conditions of bringing in pineapple, and they are hopeful that the love for our durians and nanas can be extended to the jackfruit as well.
