Siti Nurhaliza’s social media presence may be just as powerful as her voice. Together with hijab-fashion boss Neelofa Mohd Noor, the Malaysian duo made it to Forbes Asia’s list of “100 Digital Stars,” alongside world-famous celebrities like K-pop’s Blackpink and Hollywood actress Ruby Rose.
The magazine’s “100 Digital Stars” list highlights the top figures in entertainment across Asia, who are considered to have taken the digital world by storm. This year, the business magazine took into account their social media reach as well as their support for COVID-19 related causes.
Neelofa was named the “most-followed Malaysian celebrity” on Instagram despite deleting more than 4,000 photos from her account in the wake of her decision to wear the face veil permanently. Her follower count also remains at a strong 8.2 million.
According to Forbes, they honored Siti mainly because she supported local food businesses affected by the pandemic by using her Instagram platform to share food reviews, all while launching her 18th solo album and running a beauty brand at the same time.
“Earlier this year, the singer posted food reviews of restaurants affected by Covid-19, hoping to boost their business among her 8 million Instagram followers,” Forbes wrote of the Aku Bidadari Syurgamu (I Am Your Angel In Heaven) singer. “In July, she released her 18th solo album ManifestaSITI 2020 and continues to run her successful halal-certified beauty brand SimplySiti, launched in 2009.”
Other Southeast Asian stars on the list include Singaporean singer Stefanie Sun, Thai actress Davika Hoorne and Filipino actress Kathryn Bernardo.
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