New research has found that Malaysians would rather boot up the ol’ laptop (or, more often than not, the smartphone) to watch something on YouTube than actually flipping on the TV set in their living rooms.
The findings, jointly announced today by customised market research firm and Gogle Malaysia (Google owns YouTube, btw) show that 55% of the 10,000 Malaysians aged between 16 and 64 polled for the project preferred YouTube to traditional TV.
Also, Malaysians spend 65% of their time on YouTube on their mobile phones, not their computers – a figure significantly higher than the global average of 50%.
We also spend more time on YouTube than the average Earthling, it seems: YouTube viewing sessions run to about 80 minutes at a time for Malaysians, double that of the global average.
“If we look at viewing patterns throughout the day for millennials, both YouTube and TV have peaks in the evening after work, but it’s striking that YouTube viewership is constantly higher throughout the day,” TNS Malaysia managing director MC Lai told The Malay Mail Online today.
Even Malaysians aged between 55 to 64 considered themselves “avid YouTube watchers”, according to the survey.
“With 96 per cent of Malaysians owning some kind of mobile device and 82 per cent owning TVs, it’s not hard to imagine a time when there will be more smartphones than TVs in the country,” Lai said.
