Malaysian fans of the K-pop group BTS are showing their appreciation to frontliners and children in hospitals with the coveted, purple-themed McDonald’s meals.
As of today, more than 200 meals have been delivered to various hospitals, including the University of Malaya Medical Centre and the Universiti Sains Malaysia Hospital in Kelantan. The donation drive is led by a fan-backed initiative called the Purple Project. Dozens of meals arrived at the Sungai Buloh Hospital today.
— Purple Project_언니⁷ (@PurpleProject7) June 3, 2021
“Thank you so much superheroes for helping these children and dear kiddies, get well soon okay,” @PurpleProject tweeted on Tuesday after delivering 10 sets of Happy Meals and 32 sets of burger meals to doctors, staff, and patients of the children’s ward at Cheras Hospital.
The fast food meal collaboration launched around the world on May 26 to long queues in celebration of the idols’ eight-year anniversary on June 13. They feature the group’s McDonald’s favourites like chicken nuggets and sweet chilli and cajun sauces.
A total of 99 meals were delivered to the University of Malaya Medical Centre and another 25 sets to the children at Universiti Sains Malaysia Hospital in Kelantan, according to tweets on Saturday. Another 150 were sent to the Malaysia Agro Exposition Park Serdang COVID-19 Quarantine and Low-Risk Treatment Centre in Serdang, based on Monday’s online posts.
The organizer did not immediately respond to Coconuts’ request for further comment.
The unique packaging of those meals have been sold online for RM15 (US$3.60) to RM60. K-pop devotees have also shown off their washed and dried food packaging online, with some even framing them up as personal mementos.
ARMY means “Adorable Representative M.C for Youth,” and is also the acronym referring to fans of the seven South Korean idols. They are known for coming together to participate in various charitable causes.