Chatime proposed more bubble tea stores on Langkawi following ‘publicity’: Neelofa

Neelofa goes on jetski tour in Langkawi, at left, Neelofa walks with Harris Ismail at their wedding, at right. Photos: Neelofa/Instagram
Neelofa goes on jetski tour in Langkawi, at left, Neelofa walks with Harris Ismail at their wedding, at right. Photos: Neelofa/Instagram

TV personality turned businesswoman Noor Neelofa Mohd Noor told reporters yesterday that there are now talks to open even more bubble tea outlets following the negative publicity she had been getting since her wedding and Langkawi trip. 

The 32-year-old owner of hijab company Naelofar was speaking at a press conference held amid the backlash she had been getting for allegedly breaching COVID-19 safety measures. While she repeatedly dodged questions about police investigations, she snarkily thanked the media for the “free marketing.”

“Due to the publicity we received, we were recommended to open more than one [Chatime] branch in Langkawi,” she said in Malay. “So thank you to all, for giving me free marketing.”

Neelofa has been the target of criticism ever since she tied the knot with Muslim evangelist Harris Ismail, aka PU Riz, in a wedding at the Grand Hyatt that was attended by 200 people, some of whom were not socially distanced, according to photos. A day after the wedding, the couple traveled from Kuala Lumpur to Langkawi, which would be illegal for many since interstate travel in Malaysia is still not allowed amid the pandemic. However, Chatime has clarified that the island getaway was part of a police-approved work trip for both Neelofa and her husband as part of its store launches there.

Neelofa yesterday evaded questions about the police, saying that she did not need to “justify anything,” adding: “Let me settle this matter privately and professionally.”

Yesterday’s press conference also left a bad taste among fans. 

“I adore you [N]eelofa but nah this time no more (sic). You’re cancelled! That sounded so arrogant,” @Haziqahrz wrote on Twitter.

“Not even a single sorry coming out from Neelofa’s mouth. Only a thank you for the free marketing,” @Anslyy_ said.

Police confirmed last night that the newlyweds were at the Dang Wangi police station yesterday afternoon to give their statements. Neelofa’s wedding planner Faiz Sabari went to the station last week. 

It is not clear what Neelofa’s relationship is with Chatime, which is owned by her friend Aliza Ali, and in what capacity Neelofa was involved in with regards to the company’s latest store openings. Chatime did not immediately respond to request for comment. 

Other stories to check out:

Not a honeymoon? Neelofa and husband in Langkawi for bubble tea store openings, says Chatime

Neelofa’s wedding under probe for potential breach of COVID measures

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