Bak Kut Teh
Singapore Tourism Board (STB) is set on launching a Singapore Food Guide, targeted at Hongkongers.
Edward Chew, regional director for Greater China at STB said, Hongkongers “know tabout Singapore food, they know Bak Kut Teh, prawn noodles, laksa, but they don’t necessarily know where to find many of these expressions of these local food. So we decided to target them.”
In fact, Chew claims that Hong Kong tourists spend about 17 percent of their holiday budget on food and dining, 5 to 7 percent more than the average traveller.
STB will also work with travel expert Priceline to launch culinary tours and packages to Singapore.
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Chicken Rice from Maxwell’s Tian Tian Chicken Rice
Source: Channel News Asia
Photos: Bak Kut Teh (Walter Lim, Flickr), Chicken Rice (Geoff Leung, Coconuts Hong Kong reader)
