A Hong Kong-based jewelry brand set a new “Guinness World Record” for putting a metric shit-ton of diamonds on a handbag.
Coronet — the signature brand of Hong Kong-based Aaron Shum Jewelry — was recently recognized for “most diamonds set on a handbag” after embedding nearly 10,000 precious jewels in a Coca-Cola bottle shaped accessory.
According to the Guinness World Record website, the company’s president Aaron Shum said he was proud of the title, the company’s latest record in the category of putting expensive gems on things.
According to the website, the finished product, displayed at a jewelry show in Switzerland, took a team of 15 craftsmen almost 100 days to finish and includes 8543 black diamonds and 1345 colourless diamonds.
It’s the third time the jewelers have set a Guinness World Record, after encrusting two guitars with copious amounts of jewels in 2015 and 2016 to earn gongs for the most valuable guitar and most jewels on a guitar.
Because, why not right?
