Unquestionably already a classy city, Hong Kong’s stepping up again in the fashion stakes.
We’re now fashionable enough to get our own edition of Vogue magazine, according to reports.
The Hong Kong venture — printed in Chinese with a online bilingual platform — will be the 26th international edition of the US-based fashion bible, owned by publishing giant Condé Nast.
According to media and advertising industry outlet Mumbrella, the US-based publication’s Hong Kong edition will be published digitally and in print under a license agreement with Rubicon Media.
The publisher will be Desiree Au, who will join the fashion company after working as managing director and publisher of Time Out Hong Kong<. Speaking to fashion industry publication Women's Wear Daily, chairman and chief executive officer of Condé Nast International totally gushed about Hong Kong.
“We are delighted to launch Vogue in Hong Kong. This magical city has long been a magnet for shoppers and a center of taste and luxury in the heart of Greater China,” he said.
“With the launch of its own Vogue, Hong Kong truly steps up to the premier league of fashion excellence.”
The Hong Kong edition of Vogue is expected to launch early next year.