If you haven’t heard, Hong Kong may very well be facing a butcher crisis in the near future. Young people are finding the vital profession unsexy, and the city is running out of qualified butchers thick and fast.
As a solution, Lawmaker Wong Kwok-hing made the very helpful suggestion that we rename the job “meat separation specialist”, a euphemism we’re not convinced is any better.
Of course, Hong Kong netizens mostly laughed in his face.
Soon after, Facepop of Next Media posted a photo of a handsome, chiselled butcher, which was shared widely on the interwebz, because it was topical, and because he’s hot.
Facepop thought we really needed to see two of the same photo of him at once.
On Friday, Carlsberg’s official Facebook page posted an ad featuring another handsome, chiselled butcher – sorry, we mean “meat separation specialist” – wearing a green apron.
His name tag (which is apparently attached to the apron and his bare flesh, because he is manly) says “Meat Soeparation Specialist, Meat Stall”.
“It’s too bad Carlsberg doesn’t do meat stalls,” it says next to the man.
“Because once we started doing meat stalls it’d probably be the busiest meat stall in the city!” the Facebook caption continues.
Their English translation doesn’t quite do the whole ad justice: “If Carlsberg did Butcher Shop, it will probably be the busiest butcher shop in town.”
Clearly Carlsberg give their ad people free reign on their social media accounts, as proven by this odd exchange:
Good job, Carlsberg!
Probably the best butcher-related, politician-shaming beer ad in the world.
