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It’s SO hard to find the perfect gift for the important people in your life. They deserve more than shower radios and novelty shot glasses; they deserve something timeless and beautiful. So impress them this holiday season with a truly stylish gift (that’s truly affordable for you). And why not give yourself a little something while you’re at it?

Grana is all about high quality, affordable essentials for everybody, and this Mongolian cashmere is a great example. It’s put through a meticulous process of combing, scouring, dehairing, and spinning, before being woven into super soft fabric that’s both cozy and warm, and cool when it needs to be. Not unlike the emotional rollercoaster of going home for the holidays.

The soft wool is sourced from Biella, a northern town in the region of Piedmont, which has been leading the manufacturing of wool since the 1800s. The fabric comes in a shell, polo, T-shirt or sweater for women and crew and V-neck long sleeve sweaters for men.

The secrets of the laborious silk craft were closely guarded in ancient China. But there are no styling secrets here. Just simple, high quality pieces to mix and match in coordinating or contrasting colors. The result is an easy to wear look for brunch dates to cocktail parties. The fabric drapes perfectly to give a dressy yet laid back look.

The cotton in the French Poplin shirts is sourced from a family-run mill that has been making poplin for over 160 years. Now they are recognised as experts in weaving and dyeing the durable, soft fabric. A great gift in a classic cut for guys, and in the boyfriend style for women.

Japan has long been known for their attention to detail, and Japanese denim is no exception. Guys will love the Slim Straight Jean in Resin Wash. Dress the jeans down with a T-shirt or dress them up with a shirt and desert boots for an evening style.

The idea for Grana came about when founder Luke visited his brother in Peru and discovered the superior quality of Peruvian Pima cotton. Now, the folks at Grana travel the globe (kinda like Santa) to find the best fabrics directly from mills. The result is a perfectly curated collection of wardrobe essentials at an unbelievable-in-a-good-way price.
Want to try before you buy? Although Grana operates purely online, they’ve pioneered the Fitting Room concept. Try on outfits at The Fitting Rooms, place orders from Grana’s handy Macs, and have your order shipped to you or pick it up in-store.
Use code GranaxCoconuts to get 10% off on your first Grana order now until December 24, 2015. Bonus: Free international shipping means you can even ship directly to your loved ones abroad.
Ok, we’re sensing a New Year’s resolution coming on: In 2016 we vow to pare down our closets to timeless essentials and live our most stylish lives. Say it with us now!
