We’re used to scrolling through memes on our social media feeds, but thanks to a collaboration between online platform 9GAG and K11 Art Mall, you can now get your dose of internet culture at a neon-lit exhibition at one of Hong Kong’s hippest shopping centers this summer.
The Meme Museum, located on the Basement 2 level of Tsim Sha Tsui’s K11 Art Mall, bring to life over 100 of the most viral memes that have taken the online world by storm—from Donald Trumps “covfefe” to Success Kid to Confused Nick Young—in imagery, videos, 3D figures, and other multimedia forms.
According to 9GAG, this is the world’s first meme museum.
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With seven zones, each with interactive features like an Instagrammable “meme tunnel,” a photobooth and a tattoo station to imprint your favorite memes on your body, the Meme Museum is more than just an exhibition to walk through and scan placards.
The exhibition will run from July 16 to Sept. 5. Registration can be done online, or you can also walk in (but expect long queues on weekends). Entry to the Meme Museum is free.