Putting your back into it has taken on a whole new meaning in Hong Kong street fashion.
Apparently, whacking a choice phrase on the back of a long coat seemingly adds a bit of street thug and gangsta aura to an outfit.
I’m all for hip-hop streetwear, but when fashion tries to be clever with words, it often fails, especially when you’re saying nothing more than “Just Fuck It”.
We all remember the sweatshirts that played on the names of luxury fashion labels, like “Homies” (Hermes), “Channel”, (Chanel) and “Ballin” (Balmain).
That type of kitsch irony says less about your style and more about your gullibility to pay extra to have meaningless quips on your clothes.
What your shirt, sweatshirt or jacket should really be reading is, “tool” or “douche”, because that’s the message you’re sending out to the public.
Let’s avoid verbiage on our clothing and concentrate on the things that really matter – fabrication, silhouette, colour, cut, proportion – which can already speak volumes about your sense of taste and style, or lack of.
Leave the word play to Yeezy, Jay Z and Nicki.
