GU, Uniqlo’s cheap and cheerful sister brand, launched in Hong Kong over the weekend to the sheer (and solid, and striped) delight of local shoppers.
The brand’s spanking new Tsim Sha Tsui and Causeway stores saw queues of Hongkongers snaked around the block, in line for discounted Japanese threads.
【GU皇室堡店開幕直擊！】琴日GU美麗華店開幕反應熱烈，客人們都好熱情、充滿活力！今日GU皇室堡店亦緊接登陸，場面一樣咁熱鬧！今日開幕驚喜優惠繼續放送，唔好錯過啊！#GU #自由 #香港第二間分店現已開幕 #港島區嘅朋友請揮手 #開幕日買到盡 #潮人必到 #潮聖 #有冇朋友仔一齊去排隊搶購 #最新消息福袋已售罄了
For a split second whilst passing through Causeway, our cynical asses thought it was an elaborate April Fool’s prank, but apparently the HKD149 palazzo pants and HKD99 hoodies are here to stay (or at least, until the “opening surprise” discount runs out).
This is the Japanese brand’s first foray into Hong Kong since opening in 1973. Owned by Fast Retailing, the parent company for Uniqlo, GU’s signature product is a pair of JPY990 (HKD69.6) jeans.
GU Hong Kong, Basement, Windsor House, 311 Gloucester Road, Causeway Bay (Google Maps)
GU Kowloon, 1/F, Miramar, 132 Nathan Road, Tsim Sha Tsui (Google Maps)