After six weeks of closed doors following the government’s emergency anti-epidemic measures, cinemas (and bars, pool halls, bowling alleys, etc) are finally reopening this week.
Like most places of businesses operating during the Coronavirus Era™, cinemas will be required to comply with a number of general public health measures, like keeping capacity under fifty percent and limiting groups to eight people or less. Perhaps the most upsetting to regular cinemagoers, however, is the ban on all food and drink. That’s right — from now until… whenever, we guess, the movie-watching experience will not include any popcorn or astronomically priced bottled water.
However, we think that the actual ticket prices will more than make up for that. All major cinema chains in Hong Kong are currently offering some pretty sweet discounts to entice viewers to come back.
Emperor Cinemas, which operates the (in our opinion) thoroughly underrated Entertainment Building cinema, among others, is offering the most extensive deals. The first round of their “Welcome Back” promo includes 50 percent off food and beverage (to be consumed before or after the movie in their designated dining area, of course), 50 percent off VIP membership, and 50 percent off regular-priced tickets for the rest of the month.
Tickets range from HKD33 to HKD60, with an extra huge discount for seniors seeing the first show of the day, who only need to fork out HKD25. If you like the sound of those savings, but don’t see anything that tickles your fancy right now, hold out for something better — Emperor Cinema’s 2D movie vouchers are currently half off, and can be redeemed up until the end of January 2021.
Broadway Circuit, which operates cinemas in malls like Pacific Place and IFC as well as arthouse darling Broadway Cinematheque, is offering 50 percent off all full-priced movie tickets for bcinephile and MOViE MOViE members until July 31.
UA Cinemas is also running a number of members-only promotions from now until July, including reduced ticket prices every Wednesday and HKD200 ticket packages for groups of five. If you sign up for the UA Loyalty Club between now until Sunday, you can also get a 20 percent discount off the membership fee.
If you do take advantage of all these deals, make sure you do it responsibly — that means wearing a face mask throughout the movie, staying in your designated seat, and obeying the food ban. Don’t ruin this for the rest of us just because you wanted to sneak in some McDonald’s.