SOPA talk: The digital media revolution, the challenges and the opportunities

Falling readerships, shifting consumption habits, and broken business models.

These are some of the challenges today’s newsrooms face in the internet age, as the industry navigates the digital revolution.

Several experts will tomorrow take part in a panel discussion organized by The Society of Publishers in Asia to chart developments, offer insights and answer questions about the changing business of journalism in a digital world.

With a focus on Asia-based media companies, panelists will delve into the opportunities and challenges on the road ahead, as outlets adapt to the habits of online audiences and grapple with readers’ expectations for free content.

The wide-ranging discussion will cover a host of issues; from whether outlets should pursue subscription-based models, team up with internet giants or incubate start-ups, to what the fragmentation of audiences mean for digital products, and what cues can be gleaned from the advertising industry.

Panelists include Coconuts‘ very own marketing director and Thailand country head Tara Chanapai, Bloomberg’s head of digital for Asia Pacific Anjali Kapoor, and SCMP’s head of product Malcolm Ong. The moderator will be Inkstone’s senior editor Juliana Liu.

Time: 8:30am to 9am for networking, registration, coffee/tea and croissant. Talk will begin at 9am
Location: South China Morning Post office, 19/F, Tower One, Times Square, 1 Matheson Street, Causeway Bay
Fee: HK$250 per guest

A brief tour option of the SCMP office is available after panel discussion. No photo taking within the SCMP office is allowed.


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